Whenever I’m with a client or business owner and the discussion turns to SEO (Search Engine Optimization) I immediately think of actor Clint Eastwood and one of his most famous “spaghetti western” movies The Good, The Bad And The Ugly. The reason I think of this movie is because SEO has qualities that are reflected in the title of this classic movie. (see below) That’s also why I used it in the title of this post. I intend to present some of the key reasons to use SEO and why it needs to be part of your ongoing online marketing strategy and budget.
Everyone loves a good story. Throughout history there have been great storytellers. They are a unique group that capture hearts and minds. Stories can span the full spectrum of life experiences. The common connection we share as humans helps us to understand the development of the story. Our emotions and intellect give us the ability to quickly connect with the story characters and their actions.
It’s a surprising fact that in 2015 salsa sales outpaced (pun intended) ketchup sales for the first time on retail grocers shelves. The news on these two popular condiments did not exactly rock the media. But it was an indicator of a significant trend in consumer buying habits nonetheless. Americans are enjoying more diverse food choices than ever before. Ethnic foods in particular are gaining favor. Perhaps in flavor too.