AVOIDING WEBSITE REDESIGN PITFALLS
It’s an unfortunate fact that a great many website redesign projects fail to deliver meaningful results. Businesses often invest significant time and budget only to end up with a site that looks better but performs no better, or in some cases, performs worse.
The problem is seldom the redesign itself. It’s the approach. Most failures can be traced to predictable website redesign mistakes that signal misaligned goals, poor planning, lack of performance tracking, or redesigning for appearance instead of outcome.
