It’s a surprising fact that in 2015 salsa sales outpaced (pun intended) ketchup sales for the first time on retail grocers shelves. The news on these two popular condiments did not rock the media. However, it was an indicator of a significant trend in consumer buying habits. Americans are enjoying more diverse food choices than ever before. Ethnic foods in particular are gaining favor. Perhaps in flavor too. In addition, changes in the U.S. population and a marked increase
Thank you for visiting our blog. I hope you find the content we post interesting and a worthwhile read. I believe the great challenge with any business that offers marketing and related services is to continue to deliver great work and help clients succeed. Simply paying lip service to this defeats the purpose of what we do. Agencies are tasked with anticipating and responding to market changes and being attentive to the needs of our customers.