One of the many things business owners must be concerned with is reaching and effectively marketing their products to their target audience. This is a group composed of current customers and new potential buyers. Generally this is addressed as a “high priority” activity by the business. And for good reason. It helps to drive sales that generates revenue, which in turn pays for operational expenses, research and development (R&D) and ultimately determines business profit.
Whenever I’m with a client or business owner and the discussion turns to SEO (Search Engine Optimization) I immediately think of actor Clint Eastwood and one of his most famous “spaghetti western” movies The Good, The Bad And The Ugly. The reason I think of this movie is because SEO has qualities that are reflected in the title of this classic movie. (see below) That’s also why I used it in the title of this post. I intend to present some of the key reasons to use SEO and why it needs to be part of your ongoing online marketing strategy and budget.