ChartBender LLC is a software products company serving individual investors active in options trading. The company desired a new brand that would quickly raise their visibility in the technology field and communicate their unique value to their target audience. DESIGNWERKS created ChartBender’s brand by combining design elements and color selections that were attractive but not overpowering. The DESIGNWERKS creative team decided on a concept that angled the rendering of the letter character “C” and bent the form giving it a pleasing contemporary look. Soon after the ChartBender LLC brand was delivered DESIGNWERKS was engaged to build a new website for the company that featured a secure paid-subscriber portal and responsive design.