The Head Coaching Institute (HCI) is a company based in Florida that specializes in Sports Performance and Personal Coaching services for professional athletes and sports teams throughout the United States. DESIGNWERKS was asked by HCI management to create a new brand for the startup company. The requirements included a design that was clean and eye-catching but not overpowering. The design DESIGNWERKS created combined with the colors recommended by our design team proved to be the perfect solution. It helped HCI effectively communicate their unique value to their target audience of pro athletes and sports team management. In addition to the corporate identity the design was also used on promotional materials such as polo shirts, leather duffel bags, ball caps, company sales collateral, books and advertising.