HCA Healthcare Network Campaign


HCA Healthcare manages a large network of hospitals throughout the United States. DESIGNWERKS was engaged to create a campaign for a facility on the west coast of Florida that was expanding quickly and needed experienced critical care nurses and other highly trained medical professionals. Hospital recruiters required literature which effectively communicated the unique quality of the opportunities available. DESIGNWERKS created a versatile and colorful brochure that helped staff recruiters tell the story of the hospital and sell the Florida Lifestyle as a key benefit of employment. The highly successful recruitment campaign attracted quality candidates from across the country. The facility later used the brochures on-site and at local business events which further maximized the utility of the brochure.