Ms. Danita Johnson Hughes is the President & Chief Executive Officer of Edgewater Systems and an author and public speaker. She holds 3 doctorate degrees and is a well-known and highly respected healthcare executive. DESIGNWERKS had just completed a brochure for Edgewater Systems when Ms. Hughes requested a new brochure to help her promote her public speaking business. DESIGNWERKS developed a brochure concept based on her dynamic personality and positive energy. The design utilized bright colors and strong graphics to communicate her message and values to the target audience. The final brochure design was an instant success and exceeded all the needs and requirements set out by the client.