Highland Medical Center Campaign


The Highland Medical Center concept was developed as part of a national public awareness campaign strategy for the Texas-based, University-affiliated medical group specializing in Bariatric Surgery and treatments for Obesity. DESIGNWERKS was contacted by the medical group to help them create a campaign to inform the general public and provide consumers with information on the health issues and treatments available in a manner that was non-judgmental and private. DESIGNWERKS provided the client with an effective strategy and solution – an informational multimedia presentation on CD delivered in a 6-panel self-mailer by the U.S. Postal Service. DESIGNWERKS handled all print production and CD replication under contract. The client placed an initial order of 30,000 mailers with DESIGNWERKS. The campaign also enjoyed a second run later in the year targeting medical practices and clinics throughout the United States.