One of the many things business owners must be concerned with is reaching and effectively marketing their products to their target audience. This is a group composed of current customers and new potential buyers. Generally this is addressed as a “high priority” activity by the business. And for good reason. It helps to drive sales that generates revenue, which in turn pays for operational expenses, research and development (R&D) and ultimately determines business profit.
Whenever I’m with a client or business owner and the discussion turns to SEO (Search Engine Optimization) I immediately think of actor Clint Eastwood and one of his most famous “spaghetti western” movies The Good, The Bad And The Ugly. The reason I think of this movie is because SEO has qualities that are reflected in the title of this classic movie. (see below) That’s also why I used it in the title of this post. I intend to present some of the key reasons to use SEO and why it needs to be part of your ongoing online marketing strategy and budget.
Over the years I’ve been in meetings with company owners and executives who marvel at the success of others in their industry. They’ll say something like: “Why can’t WE be more like (insert name of their chief competitor).” To which I reply: “You can. Let’s start by reviewing your current marketing plan and budget.” I prefer starting here as a way to get the ball rolling.
Everyone loves a good story. Throughout history there have been great storytellers. They are a unique group that capture hearts and minds. Stories can span the full spectrum of life experiences. The common connection we share as humans helps us to understand the development of the story. Our emotions and intellect give us the ability to quickly connect with the story characters and their actions.
This article is NOT intended as a “how to” or a technical discussion. Rather it is a brief overview on ways to optimize your website. My sole purpose is to familiarize you with these methods and the best practices that will positively impact website performance. It’s worth noting that new programming and communication technologies rapidly change and therefore influence how websites perform.
It’s a surprising fact that in 2015 salsa sales outpaced (pun intended) ketchup sales for the first time on retail grocers shelves. The news on these two popular condiments did not exactly rock the media. But it was an indicator of a significant trend in consumer buying habits nonetheless. Americans are enjoying more diverse food choices than ever before. Ethnic foods in particular are gaining favor. Perhaps in flavor too.
Thank you for visiting our blog. I hope you find the content we post interesting and a worthwhile read. I believe the first challenge for any business that offers marketing and related services is to consistently deliver great work and help clients succeed. Simply paying lip service to this defeats the purpose of what we do. Agencies are tasked with anticipating and responding to market changes and being attentive to the needs of our customers.