Over the years I’ve been in meetings with company owners and executives who marvel at the success of others in their industry. They’ll say something like: “Why can’t WE be more like (insert name of their chief competitor).” To which I reply: “You can. Let’s start by reviewing your current marketing plan and budget.” I prefer starting here as a way to get the ball rolling.
Everyone loves a good story. Throughout history there have been great storytellers. They are a unique group that capture hearts and minds. Stories can span the full spectrum of life experiences. The common connection we share as humans helps us to understand the development of the story. Our emotions and intellect give us the ability to quickly connect with the story characters and their actions.