10 Marketing Pro Tips: How To Create A Roadmap For Success

ROADMAP BLUES

Over the years I’ve been in meetings with company owners and executives who marvel at the success of others in their industry. They’ll say something like: “Why can’t WE be more like (insert name of their chief competitor).” To which I reply: “You can. Let’s start by reviewing your current marketing plan and budget.” I prefer starting here as a way to get the ball rolling.

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