2015: The Year Salsa Beat Ketchup

It’s a surprising fact that in 2015 salsa sales outpaced (pun intended) ketchup sales for the first time on retail grocers shelves. The news on these two popular condiments did not rock the media. However, it was an indicator of a significant trend in consumer buying habits. Americans are enjoying more diverse food choices than ever before. Ethnic foods in particular are gaining favor. Perhaps in flavor too. In addition, changes in the U.S. population and a marked increase

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